My mother always told me to wear clean underwear, because “you never know when you’ll get in an accident.” I always found it weird, but listened…she is my Mom, after all.

She also said to always be Nice. She didn’t specifically describe what it meant or how it looked, but she didn’t have to – I knew that Nice was how I wanted people to treat me. Nice was easy and Nice was free. But as I grew older, I realized that Nice had a bit of a bad rep, too. To be Nice was sometimes equated to being passive, soft, or naïve. This had less to do with the act but more with how the world can at times take advantage of Nice.

As I look back in wonder of the people and places I have been fortunate to come across, I can honestly tie the start of every positive experience I’ve had to being Nice. Don’t get me wrong, it’s not always in our instinct - especially at the pace and challenges of our world today – but it’s always possible. The events of this past year have pushed me to share my personal ethos with you in hopes that you can share it with the world. Niceness is in short supply and it is essential now more than ever that we as individuals make a difference, however small.

Our hope is that Always Be Nice will help you start each day with the promise of a new opportunity to positively affect the people you come across. As you share the Nice, you’ll likely notice that the typical reaction is a smile, then acceptance, then gratitude. What you may not realize is that it’s actually an infectious feedback loop that, if only for a brief moment, allows your fellow human to feel joy.

That small spark of joy, ignited by Always Being Nice, can change your day, week, year and possibly life.


Anthony signature
Overall Nice Guy
p.s. - don’t forget the underwear 😊
Child wearing Always Be Nice Sticker Always Be Nice team member in El Salvador Always Be Nice Sticker on a pole Kids in class wearing Always Be Nice Shirt

Proceeds from your purchase will benefit two initiatives close to the Always Be Nice team’s heart: providing necessities to El Tunco Remar, an orphanage in El Salvador, and supporting, an online community for cancer survivors, fighters and caregivers.